For RISE 2025 and 2026, we helped build pre-event buzz by repurposing some of the strongest moments from previous RISE stage sessions into short, social-first clips. Instead of relying solely on traditional event promotion, we identified the most compelling ideas, opinions, stories and speaker moments from the stage and turned them into highly consumable short-form content. These clips helped audiences experience the quality of conversations and speakers they could expect before the event even began. The content gained traction organically, creating awareness, curiosity and intent, and helping drive ticket sales. The result was a repeatable pre-buzz engine that turned existing event IP into new audience reach and ticket demand for the next edition.