CASE STUDY · AI FESTIVAL

Mumbai Tech Week 2026

WHENMay 29–30, 2026
WHEREJio World Convention Centre
DURATIONLast week of March to June 23 (~3 months)
PLATFORMS
InstagraminYouTubeX
TEAM25+ people covering the event
CONTENT SHIPPED350+ pieces of content
May 29–30 · Jio World Convention Centre

Results

18MTotal views on Instagram
8M+Views in 48 hours from live event editing
21Videos live-edited in real time
2.6xInstagram following grew from 23K to 60K
OVERVIEW

Binge Labs handled end-to-end social media content for Mumbai Tech Week 2026, the flagship AI festival presented by the Tech Entrepreneurs Association of Mumbai (TEAM) and the Government of Maharashtra, held for its third edition. Built around the theme “AI in Action,” the event brought together more than 10,000 developers, founders, investors, policymakers and AI enthusiasts. We ran the official Mumbai Tech Week handles across four platforms, covering the full campaign from pre-event build-up through on-ground coverage and post-event wrap.

SCOPE OF WORK
  1. 01Pre-event content and build-up
  2. 02On-ground coverage across both event days
  3. 03Real-time live editing during the event
  4. 04Post-event content and recap

Top performing content

01 · REEL↗ 3.3Mviews
02 · REEL↗ 3Mviews
03 · REEL↗ 2.9Mviews
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