At YourStory’s TechSparks Bengaluru 2024, the goal was real-time editing: sit at the event, listen to the speakers, craft a content strategy, take out the camera footage, post-produce the reels and ship them out, all while the event was still going on. Strategy came first. We researched the speakers, studied the patterns of content that were working, and suggested questions for the panels from a content and reel point of view. Our creative head and a team of editors shipped 30+ reels in 3 days, with no focus on SEO or hashtags, and still got millions of views within hours. Moments such as the Swiggy CEO on hustle culture and Zerodha’s Nithin Kamath were picked up by outlets including Hindustan Times, The Indian Express, Moneycontrol, Times Now, Times of India, Business Today and DNA India: organic PR on top of organic reach.
