At GFF 2024, we partnered with Z47 to launch the State of the Sector Report and bring its vision for the Blueprint for the Next Decade to a wider audience. Beyond the on-ground event coverage, we built a real-time content engine around the launch. The team captured key moments, conversations and insights from the event and turned them into same-day video edits, media assets and social-first content. This allowed Z47 to extend the impact of the event beyond the room, with relevant content going live while the conversations were still fresh and the event was actively being discussed.
